SportChek Square One

The architectural context of this 40,000 sq. ft. Forzani Group flagship store was that of the demanding urban aesthetics required by the presence of the new Mississauga city hall.

The SportCheck Square One concept encourages the use of highly articulated volumes. In this manner, each of the facades proposes distinct lines that gives the whole a quasi-sculptural status. Confirming this approach, the entrance canopy in the form of a giant football is balanced on a 25 feet high glass wall. This surface, treated in the bright red of SportChek, as well as the whole volumetric language derived from curves and squares—alluding to the geometry of coliseums and sports amphitheaters—is echoed inside, serving as visual cues for the clientele.