Nike Boutique

Transcending both its narrow physical limitations and its restrained 1,600 sq. ft., this Nike Boutique became the focal point of the atrium in the Montreal Trust tower. The design by Indesign/CA ensures a strong visual impact not only from the upper and lower levels but also from the outside.

The concept associates smooth plaster and transparent surfaces in an architectural sculpture enlivened by carefully considered coloration and lighting. Reaching a height of 22 ft., project components established an inescapable commercial identity ensuring the visibility of the famous Nike brand.

This boutique’s sales figures are as impressive as its visual impact, reaching double the figures projected during the preliminary market study. This vouches for the pertinence of the project’s design and realization.