L'Aubainerie

Established in 1997, L’Aubainerie has experienced sustained growth to reach a total of 41 stores across Quebec. The company’s success stems from its ability to select and supply family fashion visibly aligned with the latest trends and a very attractive price policy.

The combination of these two factors generates a more than impressive economic performance, in the face of more dominant competitors such as Wal-Mart.

With a solid presence in its targeted territory, the chain’s sustained growth required a global marketing approach that could be applied to the outfitting of all stores.

The design by Indesign/CA proposes solutions that can be implemented throughout both the present and future network. Beige, ivory and maple tones contrast of the dark coloration of the existing stores, making it possible to bring to life the real architectural scale of the premises. Dividing up the 30,000 sq. ft. in “Destination” modules, the feature alcoves lend rhythm to the walls, enhance the ceiling’s volumes, and provide identity backdrops for product categories via large illuminated lifestyles images, welcoming all clients.