GLOBO Shoes

For this ALDO Group banner, Indesign/CA created new product presentation methods allowing GLOBO stores to position themselves in the shoe superstore market. The purpose of GLOBO is strongly defined by the numerous sales and promotions posted in a recurrent fashion. To meet this need, wheeled furniture with interchangeable features was designed specifically for these stores. This solution makes it possible to shift products more frequently and extremely effectively.

The choice of finishes is a combination of inviting colors. The floor is laid out in a checkerboard manner, adding a touch of whimsy. Carefully designed graphics serve to establish visual cues for each client group inside the store. These improvements have generated quantifiable concrete results allowing the ALDO Group management team to realize its priorities, reach the desired level of sales, and refocus its services on the clientele for which the store was designed.