Expert Appliances Boutique (Sears-Cantrex)

Expert Appliances is a flexible and modular design by which instant boutiques can be delivered and installed throughout Canada. The concept was developed for independent merchants of the Cantrex Group who operate stores having configurations and built conditions, which differ totally one from the other. A convivial atmosphere is ensured by mahogany-toned furniture, a patchwork floor of ten vivid colors in vinyl tiles and made to measure lighting.

Since the launch, forty stores, often family businesses, have benefitted from a substantial improvement in their competitive positioning due to the concept and the strategic marketing assistance made available by Cantrex after start-up. This design proves that success is not only for the large businesses that dominate the market but also for those who can identify personalized winning strategies.