The Atmosphere® concept stems from a segmentation and specialization of the sports products consumer market. More precisely it is prompted by the wishes of those who practice individual sports to be served in an environment suited to their expectations and by specialists with whom they can share their passion. This clientele exhibits a touch of non-conformism leading it to avoid the more popular holiday resorts, seeking areas where they can feel more closely connected to nature in the practice of their sport. To meet these needs, the Atmosphere® store showcases the sports of wilderness camping, kayak, mountain climbing, hiking and the winter equivalents of hiking, cross-country skiing and snowshoeing. A collection of garments and shoes complements the sports equipment selection.